Asian Contents & Film Market's newly introduced Busan Story Market (BSM) is an IP sales market where stories, the foundation for all content, are traded for film and audiovisual adaptations on various platforms.
Open call for Korean IP records the highest number with 70 companies submitting 201 projects. A total of 30 stellar Korean IPs, consisting of 7 books, 11 webtoons, 5 web novels, and 7 stories, with paramount potential for successful cinematic adaptation were confirmed as the final selections.
From the history and romance genre with progressive female narrative to the suspense and thriller genre that will bring intense excitement, well-made IPs accompanying creativity await in the Busan Story Market 2022.

The Busan Story Market, previously limited to IP selections from Taiwan and Japan, has expanded its IPs to Thailand and Indonesia this year and presents a total of 21 Asian IP selections.

10 IP selections from Taiwan consist of projects that attracted much attention for solid storylines in their own country. 5 Japanese IPs that have high possibilities for audiovisual adaptations from major publishers in Japan have been listed for the selection. IP selections from Taiwan and Japan are introduced in cooperation with its official partners for 3 consecutive years, the Taiwan Creative Content Agency (TAICCA) and Japan’s Visual Industry Promotion Organization (VIPO).

In addition, the Busan Story Market 2022 presents 3 IPs each from Thailand and Indonesia, countries that have experienced an increase in content demand in the global market, with various genres from drama to romance, horror, and history.