The Asian Contents & Film Market (ACFM) launched ‘The A’ in 2025, a new initiative designed to lay the foundation for sustainable growth in the Asian content and film industries while strengthening cross-border cooperation. ‘The A’ serves as a strategic brand that embodies ACFM’s leadership, encompassing Asia, Alliance, Analysis, Agent, and Art (art and technology).

The program operates through two axes: The A Report, an analytical publication on the Asian film and content industry, and The A Summit, a conference program. Through an integrated industry cycle that moves from data to discussion, and from discussion to action, The A Report and The A Summit deliver practical business insight for key players across the Asian screen industries—including creators, investors, and policymakers—supporting them in developing and executing strategies for co-production, investment, distribution, and policy.

The A Summit 2026 comprises AFAN Spotlight, co-hosted with the Asian Film Alliance Network (AFAN), and the newly launching Investor Summit. The AFAN Session analyzes changes in the Asian distribution landscape and discusses ways to strengthen regional cooperation for sustainable growth. The Investor Summit shares investment trends and capital flows while exploring co-production fund establishment and strategic partnerships.