The Asian Contents & Film Market (ACFM) launched ‘The A’ in 2025, a new initiative designed to lay the foundation for sustainable growth in the Asian content and film industries while strengthening cross-border cooperation. ‘The A’ serves as a strategic brand that embodies ACFM’s leadership, encompassing Asia, Alliance, Analysis, Agent, and Art (art and technology).

The program operates through two axes: The A Report, an analytical publication on the Asian film and content industry, and The A Summit, a conference program. Through an integrated industry cycle that moves from data to discussion, and from discussion to action, The A Report and The A Summit deliver practical business insight for key players across the Asian screen industries—including creators, investors, and policymakers—supporting them in developing and executing strategies for co-production, investment, distribution, and policy.