COUNTRY OF HONOR
Country of Honor: Thailand
Country of Honor: Thailand
The Asian Contents & Film Market (ACFM) 2026 proudly launches its new 'Country of Honor', welcoming Thailand as its inaugural partner.
This initiative seamlessly integrates ACFM’s market infrastructure with Thailand’s dynamic content ecosystem, offering a dedicated platform to expand global investment, international co-production, and IP remake opportunities.
Thailand has emerged as a major production hub in Asia, driven by aggressive incentives, including up to a 30% cash rebate, and active foreign production hosting. Furthermore, Thailand has long built deep mutual trust with Busan through ACFM’s project support programs.
Through ACFM 2026 Country of Honor: Thailand, participants can engage with Thailand’s prominent creators, companies, and competitive IP from various angles, and explore new business opportunities that extend beyond Asia onto the global stage.
Greetings
Thailand has developed content as a key pillar of its national soft power strategy,
and ACFM is where that strategy meets the global market.
Through the inaugural Country of Honor,
which moves beyond program-specific partnerships toward a comprehensive country-level partnership,
we aim to connect Thailand’s soft power strategy with concrete business opportunities in sales, investment,
and co-production, while serving as a bridge for its expansion beyond Asia and into the global market.
Ellen Y. D. KIM
Director, Asian Contents & Film Market (ACFM)
Thailand is deeply honored to be named the first Country of Honor at ACFM 2026.
For many years, ACFM and the Busan International Film Festival have played an important role in
bringing Asian stories to the world and supporting the growth of the region’s film and creative industries.
I would like to thank ACFM for this meaningful partnership.
We believe this opportunity will open new doors for Thai films and content to reach wider international audiences,
while strengthening collaboration between Thailand, South Korea, and partners across the global industry.
Chookiat SAKVEERAKUL
President, Thai Film Directors Association (TFDA)
Insight
Thailand is evolving beyond a simple filming location into a pan-Asian production hub equipped with global partnerships and advanced production capabilities.
Thai content holds sustainable potential and a strategic vision to shape the global media ecosystem.
Inbound Foreign Productions
343 productions
Revenue from Foreign Productions
USD 166.42M
Top 10 Overall Box Office Gross
USD 92.86M
