Busan Story Market is an IP sales marketplace where stories, the bedrock of all content, are to be transformed into various audiovisual formats such as films and series.

The 29 officially selected Korean IPs offer a compelling blend of quality and commercial potential, with the versatility to be adapted into various formats such as film, series, and short-form series. These IPs features unique characters and original storytelling spanning a wide spectrum of genres, ranging from human dramas that delve into universal emotions to mystery period pieces, romance dramas, film noir, horror, and psychological thrillers. Each IP presents a promising opportunity for adaptation into audiovisual content.

Since 2018, BSM has expanded beyond Korea to introduce IP from across Asia. This year, with the inclusion of original French IP, the Busan Story Market presents 18 international IP selections, marking its solid entry into the global IP market.

The Taiwanese IPs stand out for their exploration of human nature and universally relatable themes, while also showcasing strong commercial appeal. The Japanese IPs feature stories set in unique and diverse genres, expected to capture the attention of professionals in the film and video industry. The French IPs, ranging from comedy to historical romance, offer a variety of captivating stories.