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Ajoomma: The Curious Case Study of a Singaporean-Korean Co-production presented by mylab
  • Mon, 8 October, 14:00 – 16:00  |  Day 1
  • Event Room B

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Ajoomma, a debut film written/directed by He Shuming, produced by Anthony Chen, and co-produced by Lee Joonhan, has taken an unusual voyage from Singapore to South Korea, featuring funding, location, cast and post-production from both countries. With this case study, moderated by Liz Shackleton, we explore the journey of this charming road movie, being the first Singaporean film to officially co-produce with South Korea. Ajoomma world premieres in New Currents at the 27th Busan IFF.


Based in Hong Kong, Liz Shackleton is the founder of Chime Consulting, which undertakes research and organizes seminars and other events for companies exploring the fast-developing content industries of China, India and the Middle East. She is also Contributing Editor, Asia for Los Angeles-based Deadline (deadline.com), and recently launched a weekly newsletter Streamlined (www.streamlined.news), about the content industries in the Asia Pacific region, Africa and the Middle East.

HE Shuming / Director

He graduated from the Puttnam School of Film and Animation, LASALLE College of The Arts, Singapore. Recipient of a scholarship awarded by the Infocomm Media Development Authority of Singapore, Shuming furthered his craft at the American Film Institute Conservatory, where he completed his MFA in directing. Shuming was conferred the Young Artist Award by the National Arts Council, one of the most distinguished honors for the arts in Singapore.

Ajoomma is his debut feature which world premieres at the Busan International Film Festival in the New Currents competition.


Anthony Chen trained at film school in Singapore and at the National Film and Television School, UK. His shorts have screened and been awarded at numerous prestigious festivals. Chen's debut feature ILO ILO debuted at the 2013 Cannes Film Festival and was awarded the prestigious Camera d'Or for best first feature, making history again as the first Singapore feature awarded at Cannes. His sophomore feature film, WET SEASON, premiered in competition at the Toronto International Film Festival in 2019 and was once again lauded critically, garnering 6 Golden Horse nominations and 12 international awards. Both of his films were Singapore's official submission for Best International Film to the Oscars.

LEE Joonhan / Co-Producer, THE WHALE COMPANY

Joonhan Lee is a Seoul-based filmmaker who runs The Whale Company, creating quality Korean content that caters to world audiences. Lee co-produced Ajoomma, directed by He Shuming and produced by Anthony Chen, which is premiering at the 2022 Busan International Film Festival. Lee also was a producer on The Horizon, directed by Minji Kang, a critically acclaimed feature-length interactive 360 VR film that premiered at the 2022 Bucheon International Fantastic Film Festival. He also worked as Consulting Producer for the feature version of The Strange Ones, which screened at SXSW and Rotterdam International Film Festival in 2017.

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