Asian Contents & Film Market

BSM Pitch & Match - Korean IP

Sat, 20 September, 10:45 - 11:45 | Day 1
Event Room C

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The Busan Story Market 2025 has selected a total of 19 Korean original IPs, including 11 books, four webtoons, two web novels, and two stories. Spanning genres such as romance, human drama, fantasy, period pieces, and animation, many of this year's works bring fresh creative twists to familiar emotional themes. In addition to well-known motifs like the occult and time loops, several IPs explore artificial intelligence as a central narrative device, showcasing a bold expansion of imaginative possibilities.

BSM 2025 Selections

Among them, 8 works will be presented by CP through pitching at the BSM Pitch & Match - Korean IP, aiming to introduce their IPs to industry professionals.

(IP Title in alphabetical order)

No.	Title	Company	Author	Genre	IP
1	Colorful Brain Friends: Neurodiversity	COLORFUL BRAIN FRIEND	CHA Yejin	Coming of Age Drama Comedy	Book
	Logline A heartwarming story set in a squirrel school, where neurodivergent squirrels and their friends learn to understand each other's differences and grow together. Each squirrel experiences the world through unique sensory and cognitive lenses, embarking on special adventures of friendship and discovery.
2	The Devil's Advocate for the Constitution	INBOOK	SON Younghyun PARK Yooyoung LEE Kyungmin	Drama Crime Thriller	Book
	Logline "Do you know how much I get paid as a public defender?" On the frontlines of criminal law—quietly yet fiercely protecting lives in the name of justice.
3	Eternal Heaven	EUNHAENG NAMU PUBLISHING CO., LTD.	JEONG Youjeong	Sci-Fi Suspense Action	Book
	Logline If you could choose anything beyond the limits of the human body, what would you desire? To remain human, step into the 'Dream Theater,' confront your past, and return! A labyrinth of chasers and the chased—the writer Jeong Youjeong's unique take on Inception!
4	Even If I'm Not the Mother	MUNHAKDONGNE PUBLISHING CORP.	SEO Sujin	Drama Mystery Crime	Book
	Logline One infertile Korean woman's 'obsessive hunt' for the Thai surrogate carrying her child.
5	Ex-Love Review	YLAB CORPORATION	Pyeonggang La Hee	Romance Comedy Drama	Webtoon
	Logline Giju Gong has always been a 'pushover' in romantic relationships because she's a poor judge of character. Suddenly, she starts seeing 'relationship review' pop-up windows left by exes.
6	Our Story: From Beginning to End	JR MANAGEMENT CO., LTD.	KIM Juhwan	Drama Romance Fantasy	Book
	Logline A terminally ill girl ready to end her life. A caregiver boy who knows everything about her. Their eternal love begins only when their perspectives shift.
7	Reveries of the Moonlight	TOYOU'S DREAM	Bigbird Jichanggeun	Action Fantasy Crime	Webtoon
	Logline A boy who lost his family to vampires becomes a hunter—a monster that hunts monsters.
8	Some Like It Unsweetened	BLUEMOUNTAIN SOFT INC.	Stellacotton	Romance Comedy Drama	Web Novel
	Logline A romantic comedy about a sweet-obsessed, macho pastry chef and a perfectionist hotelier devoted to slow aging, who start off as sworn enemies and end up madly in love.