Asian Contents & Film Market 2021 Open!
The 16th Asian Contents & Film Market opens today. Various services including Online Booths, Participants, Online Screening, APM and E-IP Market Selections information, APM and E-IP Market business meetings, and ACFM Conference are available on ‘ACFM 2021 Online’. The E-IP Market business meetings begin today both online and in Busan. ‘E-IP Pitch & Talk’, one of the ACFM Conference sessions, introduces the 28 Korean IPs and 10 Taiwanese IPs that have been officially selected for the E-IP Market. Additionally, other noteworthy sessions for the ACFM Conference are available for viewing on ‘ACFM 2021 Online’ anytime, anywhere.
ACFM 2021 Online
Today’s Schedule
ACFM Conference
E-IP Market Business Meeting Starts Today
The E-IP (Entertainment Intellectual Property) Market is an IP trading zone for various original content adaptable across multiple media platforms. E-IP Market 2021 collected various domestic original IPs, such as books, webtoons, web novels, and stories, that are adaptable across diverse media platforms, and received a total of 94 projects from 40 companies, setting a new record. 28 projects have been selected from the Korean section. Following last year, Taiwan Creative Content Agency (TAICCA) and Visual Industry Promotion Organization (VIPO) will participate in the E-IP Market with outstanding 10 Taiwanese original IPs and 7 Japanese original IPs. The E-IP Market, which has received much attention for its various selections with great potential for film and audiovisual adaptations, has achieved a new record in the number of business meeting reservations – a total of 730 meetings – further heightening excitement for the event.

The E-IP Market Business Meeting which fosters adaptation deals of original IPs begins today both online and in Busan with the participation of domestic and international industry professionals.
E-IP Market
Online Screening Open for Viewing
In addition to the Busan International Film Festival’s official selections which has been available for viewing since October 6 on ‘ACFM 2021 Online' (, ‘Market Screening’ has also been released. Online Screening, a benefit Market badge holders enjoy, provides access to 318 Market Screening films, 112 BIFF Selection films, and the previous films of APM Directors.
ACFM 2021 Online Conference Lineup
The 2021 Asian Contents & Film Market’s ACFM Conference is available for viewing on ‘ACFM 2021 Online’ ( throughout the market. Sessions which have been co-organized with other organizations are set to go live at specific times and will also be available for viewing throughout ACFM afterwards.

“Making the World Smaller for Asian Content” is a session co-organized by iQiyi, a strong player in the Asian streaming platform market. iQiyi’s VP of International Business Kuek Yu-Chuang, and some surprise guests as they share their 2021 wins so far, and what’s in the pipeline for the streamer in their mission to become the definitive home of pan-Asian entertainment.

“The Present of Storytelling with Unity: Case Study of MWU KR Award 2021 Selections” is a session co-organized by UNITY TECHNOLOGIES KOREA. Unity is the world's most used real-time 3D content creation tool and is being actively used in various content industries such as games, interactive content, and animation. Through this session, the speakers will introduce the latest storytelling techniques and how to use them with Unity with two case studies selected for Made with Unity Korea Award 2021

Also, in conjunction with the E-IP Market which opens today, the ‘E-IP Pitch & Talk 2021' sessions will go live. The presenters of various original content that have been selected as the official E-IP Market 2021 selections will pitch their respective projects to industry professionals with regards to the film and audiovisual adaptation potential of the original IP.

For the exact schedules of the above sessions as well as the ACFM 2021 Online Conference lineup, please refer to the chart below.
Date Info
October 11-14 E-IP Pitch & Talk 2021: KOREA Part 1&2
E-P Pitch & Talk 2021: TAIWAN
Co-organized by TAICCA
2021 BFC Busan Project Pitching
October 11, 11:00 Making the World Smaller for Asian Content
Presentation | Co-organized by iQIYI | ENG | 11:00 - 11:30
October 11, 13:00 The Present of Storytelling with Unity: Case Study of MWU KR Award 2021 Selections
Presentation | Co-organized by UNITY TECHNOLOGIES KOREA
October 12, 15:00 Destination: Filming in Portugal
October 12, 17:00 Filming in the Philippines
October 11-14 Meet the Market Directors
Moderator: Liz SHACKLETON / Asia Editor, Screen International
Speakers: OH Seok Geun / Co-Director, Asian Contents & Film Market
              Jérôme PAILLARD / Executive Director, Marché du Film
             Dennis RUH / Director, European Film Market
             Jacob WONG / Director, HKIFF Industry
* Conversation with Park Chan-wook: Audiovisual Storytelling in the Era of Diverse Media and Platforms
Moderator: LEE Moo-young / Film Director
Speaker: PARK Chan-wook / Film Director
The Future of Entertainment Content Business in the Rapidly Changing Media Environment
Speaker: Luke KANG / President, The Walt Disney Company, APAC
* CEO Conversation: Global Vision and Strategy of Korean Media Content Companies
Moderator: Moon Munyeon KIM / Committee Member, Asian Contents & Film Market
Speakers: Jay J YANG / CEO, TVING Co.,Ltd.
              Phil YOON / CEO, KT Studio Genie
Entertainment Contents Production and Distribution in the Era of Diversified Platforms
Moderator: CHOI Jeong-hwa / Head, Producers Guild of Korea
Panelists: KIM Seong-hun / Film Director
              KIM Suk / CEO, Culture Media Lab
              JANG Won-seok / CEO, B.A. Entertainment
Threats and Opportunities for Independent Film Distribution
Moderator: HWANG Hei-rim / Producer & Co-Managing Director, Metaplay Inc.
Panelists: KANG Ki-myung / CEO, Triplepictures Inc.
              CHO Young-kag / Executive Director, Indie Ground
              CHOI Yu-jin / General Manager, Korean Independent Animation Filmmakers Association
Fair Remuneration for the People Who Made the Film - An Essential Precondition for Sustainable Creativity
Moderator: LEE Yoon-jung / Film Director
Panelists: PARK Hyun-seon / Visiting Professor, Yonsei University
              CHEON Ju-hee / Researcher, Center for Cultural Society
              HONG Won-chan / Film Director
              JUNG July / Film Director
              YANG Sang-hun / Head of Authors’ rights & Foreign Affairs, Directors Guild of Korea
NAPNet Forum: International Co-Production - The Asian Lens
ACFM Conference
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