The A Summit: AFAN Spotlight - The Dynamic Shifts and Shake-up for Film Distribution in Asia co-hosted by AFAN
  • Sun, 11 October, 10:00 - 11:30  |  Day 2
  • Event Room C
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Asia has the world's largest population and its most vibrant box office market. We invite key players in the region to dissect each of their territories' audience demographic and growth, changes in the distribution landscape through regulations, technology and marketing strategies, and how the region can collaborate further from production, financing to distribution for a more sustainable growth in the future of Asian cinema. This session is co-hosted with Asian Film Aliance Network (AFAN).
Moderator
Lorna TEE Profile Image
Lorna TEE (Secretary General, ASIAN FILM ALLIANCE NETWORK)

Lorna Tee is a pan-asian film producer, mentor & cultural diplomat. She held key roles at Focus Films, Variety, Back Up Media, Cinematheque Passion, Barunson E&A, Asian Film Awards and festivals such as Berlinale, CinemAsia, International Film Festival Macao and more. Currently, she is the curator of mylab (development for new filmmakers), the Secretary General of the Asian Film Alliance Network (AFAN) and the market advisor of JAFF Market. She is a member of The Academy of Motion Pictures & Sciences.

Panelist
Brandon LEE Profile Image
Brandon LEE (General Director, NOORI PICTURES)

Brandon Lee is General Director at Noori Pictures, with nearly a decade of experience in the international film industry. After beginning his career at a U.S.-based sales agency, he moved into film acquisitions and distribution, covering Korea and multiple Southeast Asian territories, including Vietnam, Cambodia, Myanmar, and Thailand. His work focuses on acquiring and bringing diverse international films to audiences across Asia.

Carl CHAVEZ Profile Image
Carl CHAVEZ (Founder / CEO, LUNCHBOX)

Carl Chavez is a Filipino filmmaker and marketer born and raised in suburban Manila. He is the Founder and Head of Creative Futures at Lunchbox, the Philippines’ first independent Entertainment Marketing and Communications Agency. Through Lunchbox, Carl has led campaigns for acclaimed Filipino films including Sunshine (2024), Some Nights I Feel Like Walking (2024), Magellan (2025), Filipiñana (2026), and 2026’s highest-grossing film, The Loved One (2026). Bridging cinema, culture, and community, he champions films as cultural moments that connect stories with audiences in meaningful ways.

Kuek SHEEHENG Profile Image
KUEK Shee Heng (Managing Director, CHADA ENTERTAINMENT)

Kuek Sheeheng is a Malaysian film producer who was previously based in Taiwan, where he produced several films involving Southeast Asia. He recently founded Chada Entertainment, a Thailand-based international sales and distribution company.

Nazira C NOER Profile Image
Nazira C NOER (Founder, POPLICISTS PUBLICIST)

Nazira C. Noer is the Founder of POPLICISTS Publicist, Indonesia’s leading film marketing and publicity company. A Film Directing graduate, she established POPLICISTS in 2016 after a career spanning entertainment and FMCG. Since then, she has led publicity campaigns for more than 250 films and projects, from box-office successes to internationally acclaimed titles screened at festivals including Locarno, Toronto, and Busan. She serves as Secretary General of the Indonesian Film Board Agency and is preparing her debut as a producer.

Tsogtbayar NAMSRAI Profile Image
Tsogtbayar NAMSRAI (CEO, FILMBRIDGE)

Tsogtbayar Namsrai is a film producer with more than 40 films under his belt. He founded Mongol Films Distribution, a US based sales company that represents Mongolian films in an international market. Through his company he has successfully distributed Mongolian films in many territories including USA, Canada, France, Germany, Switzerland, Korea, China and many more. He also founded The Filmbridge LLC, Ulaanbaatar, Mongolia based distribution company for foreign language films in Mongolian market.


Asian Film Alliance Network (AFAN)