InnoAsia The Evolution of Microdrama: China & Beyond
  • Sun, 11 October, 10:30 - 12:00  |  Day 2
  • Event Room A
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  • #Creator
  • #Distribution
  • #Production
Industry leaders convene to examine the $18B short drama sector's defining crossroads. This executive dialogue addresses AI integration, evolving viewer habits, and sustainable monetization. The session delivers strategic clarity on structural shifts reshaping production, distribution, and long-term viability across global markets.
Moderator
HU Pengnan Profile Image
HU Pengnan (Postdoctoral Fellow, RCCAPV, THE EDUCATION UNIVERSITY OF HONG KONG)

Hu Pengnan is a Postdoctoral Fellow at The Education University of Hong Kong. His research focuses on Chinese and transnational screen industries, platformed cultural production, micro-dramas, and emerging media technologies. His work has appeared in leading journals in film, media, and communication studies. He also works closely with creative-industry partners, and currently leads projects connecting academic research with VR, AI-assisted creative practice, and international artistic exchange.

Panelist
Cayson ZHAO Profile Image
Cayson ZHAO (Vice President / Executive Producer, FLICKREELS /HEARD ISLAND)

His representative works include the The family we build series and Reborn at 18 :The Great-Grandma Takes Charge series. Many short drama productions presented by FlickReels(Heard Island) have achieved extremely high popularity across the entire network, setting numerous records with a total view count exceeding 100 billion times.

CHOI Hyuckjae Profile Image
CHOI Hyuckjae (CEO, SPOONLABS)

Neil Choi is the founder and CEO of SpoonLabs, a content platform company operating the short-form drama platform 'Vigloo' and audio platform 'Spoon.' SpoonLabs generates significant overseas growth, with 'Vigloo' emerging as a leading Korean short-form platform in the global market. Recently, the company has been expanding into AI-driven content production while supporting and investing in the global expansion of Korean content and creators.

Jonathan WONG Profile Image
Jonathan WONG (Co-Founder / Director, OCTAGON METATAINMENT LIMITED)

Jonathan Wong is a multi-faceted artist whose work in music, TV, and film has captivated audiences for over a decade. A Cornell graduate, he develops cross-regional co-productions at Octagon Metatainment. His recent project, Rags 2 Richmond, began as a microdrama—making him the first Hong Kong solo singer on MBC Show! Music Core, winning the Ovasian Impact Award, and evolving from a vertical series into a feature film and unscripted series as a full 360 IP.

MAO Yun Profile Image
MAO Yun (Senior Director, MANGO TV / MANGO PROJECT STUDIO)

Senior Director of Mango Project Studio at Mango TV, overseeing content acquisition, distribution, and short-drama business partnerships. Founder of Mango's 'Thousand-IP Joint Creation Ecosystem Plan'; has introduced multiple hit titles to the platform.