InnoAsia Conference â…¡: Connecting Innovation
- Sat, 20 September, 13:15 - 14:30 | Day 1
- Event Room A
- #IP Business
- #Investor
- #Distribution
This forum highlights innovation cases and future strategies at the turning point of digital transformation (DX) driven by global cloud infrastructure and generative AI in the content industry. Building on Amazon’s cloud technology innovations and Alibaba’s digital production solutions, it explores how generative AI is transforming content asset creation, reconfiguration, and distribution within the media and entertainment sectors, fostering new value creation.
Additionally, the Seoul Business Agency (SBA) presents successful examples of open innovation through public-private collaboration by managing AI funds and supporting content startups, offering insights into innovative connectivity and the potential for global expansion.
- Moderator
She serves as a curator for InnoAsia of the Asian Contents & Film Market (ACFM) at BIFF. She is currently the CEO/Producer of content creating studio Superstring Inc., an adjunct professor at the Korea National University of Arts (K-Arts), and the International Committee Director for the Producers Guild of Korea (PGK).
After graduating School of Film, TV & Multimedia from K-Arts in 2000, she worked as a programing team for the 1st Jeonju International Film Festival, as a researcher for the Korean Film Council (KOFIC) and Busan Film Commission (BFC), as a programmer for the Asiana International Short Film Festival, and as a coordinator for the Busan International Film Festival's Asian Film Market and the Hong Kong Film Festival. She then worked as a line producer for international co-productions with Europe and Asia and as a producer for the Chinese film Wedding Diary (2015). Afterward, she served as Director of the International Business Division at the game company, developing AR/VR/XR content and in charge of global marketing and investment, while also serving as an advisor to the National IT Industry Promotion Agency (NIPA).
Recent filmography include producer for the Netflix Original Documentary Yellow Door: '90s Lo-fi Film Club (2023), supervising and post producer for the horror film The Ghost Station (2023), and creative producer for the Disney+ series Connect (2022, directed by Miike Takashi) etc.
- Panelist
Seoul Business Agency (SBA) drives business innovation in Seoul, supporting startups and global growth in the content industry as a public accelerator.
Chloe Youngeun Lee is a public sector cloud leader at AWS, driving digital transformation for local governments and education offices in Korea. With over 25 years of experience in IT strategy and digital innovation, she previously led platform business and consulting at Hyundai Information Technology and Lotte Data Communication, spearheading commerce DX, smart city, and public service innovation projects. At AWS, she has built and expanded partner ecosystems across government, education, and defense, supporting ISVs, MSPs, and NPOs. She is recognized as a strategic leader connecting public sector needs with industry innovation.
Xu Jia (Alex) focuses on technological research for the digital industrialization of film and television. Since joining Hujing Digital Media & Entertainment Group in 2018, he led the launch of Zreal Virtual Production Solution, which integrates cutting-edge technologies, digital production infrastructure and leading services. With extensive production experience and technical expertise, he specializes in providing targeted solutions to persistent challenges in traditional filmmaking. He is committed to fostering a deeper synergy between creativity and technology to drive innovation in this industry.